Ophthalmology Management

Creating a digital transformation for eye care management

Role

Sr Product Designer
Front End Developer

Duration

1 Quarter

Client

Internal Project

Quick Summary

  • Problem: Paper-based workflows caused fragmented data, poor coordination, and 4–6 hour patient visits at se

  • Approach: Digitized the full patient journey with real-time tracking, shared records, and clinician-first workflows

  • Role: Workflow design, usability testing, stakeholder alignment, front-end support

  • Outcome:

    • Average patient wait times reduced 3.7 → 2.5 hours

    • Real-time coordination across departments and centralized patient records

Design challenge and responsibilities overview

Design challenge and responsibilities overview

Challenge

Challenge

Transform a completely paper-based ophthalmology center with 1,000+ daily patients into a digitally efficient operation while reducing patient wait times, preserving data integrity, and improving interdepartmental communication.

Opportunity

Opportunity

Create an integrated digital system that streamlines patient journeys, maintains comprehensive digital records, and enables real-time coordination between all hospital departments.

Responsibilites

Responsibilites

Interaction Design
Workflow Management
Stakeholder Management
Prototyping
UX Research

Tools

Tools

Figma
HTML
CSS
Angular
ClickUp

End User

End User

Optometrists
Ophthalmologists
Medical Counselors
Hospital Administration
Accounts Staff

Background and Project Vision

Background and Project Vision

Timestream Technologies is a tech-first organization specializing in enterprise-level healthcare solutions for hospitals, clinics, pharmacies, and specialty departments. With our ophthalmology management system, we aim to keep patients and staff aligned in real time. Patients can view their journey status, understand next steps, and receive digital prescriptions and records. This helps minimize wait times while ensuring seamless healthcare delivery.

Our focus for this ophthalmology solution is creating a system that tracks every step of the patient journey, from registration to final dispensing of medications or eyewear. We encountered major challenges with existing paper-based processes that were leading to 4-6 hour patient visits. By transforming these workflows into digital processes, we aimed to significantly reduce wait times, improve data integrity, and enhance interdepartmental communication.

The Process

The Process

EMPATHIZE

EMPATHIZE

🔍 User interviews
🗣️ Stakeholder mapping
🧠 Experience mapping

🔍 User interviews
🗣️ Stakeholder mapping
🧠 Experience mapping

🔍 User interviews
🗣️ Stakeholder mapping
🧠 Experience mapping

DEFINE

DEFINE

⚠️ Pain point analysis
🎯 Problem statement
📋 User requirements

⚠️ Pain point analysis
🎯 Problem statement
📋 User requirements

⚠️ Pain point analysis
🎯 Problem statement
📋 User requirements

IDEATE

IDEATE

💡 Brainstorming
🔄 Workflow sketches
📱 Solution concepts

💡 Brainstorming
🔄 Workflow sketches
📱 Solution concepts

💡 Brainstorming
🔄 Workflow sketches
📱 Solution concepts

PROTOTYPE

PROTOTYPE

🖼️ Wireframing
🔗 Interactive mockups
⚙️ Functional testing

🖼️ Wireframing
🔗 Interactive mockups
⚙️ Functional testing

🖼️ Wireframing
🔗 Interactive mockups
⚙️ Functional testing

TEST

TEST

👥 User feedback
📊 Usability analysis
🔄 Iterative refinement

👥 User feedback
📊 Usability analysis
🔄 Iterative refinement

👥 User feedback
📊 Usability analysis
🔄 Iterative refinement

Research

Research

Problem Discovery

Problem Discovery

Our client was primarily using just paper and physical mediums to keep track of all information, with patient data relying heavily on doctors' memories and handwritten notes. This caused significant confusion when patients saw different optometrists, requiring lengthy back-and-forth communication to establish patient history. With over 1000 patients daily, visits were extending to 4-6 hours, creating bottlenecks throughout the facility. Additionally, staff at each station had to repeatedly write the same information for a single patient journey, resulting in inefficient workflows and physical files that patients might not maintain properly.

For critical administrative tasks like insurance billing, hospital staff had to scramble to gather documents from multiple departments, causing delays even at discharge. The storage of these paper records was also becoming problematic, creating organizational challenges and potential fire hazards as physical space for document storage was diminishing rapidly.

Research

Research

Competitor Analysis

Competitor Analysis

Market competitor analysis was also done by the design team to understand the standard practices in ophthalmology software and identify opportunities for innovation.

Queasys

Queasys

  • Extremely detailed forms

  • Relies heavily on keyboard inputs

  • No presets

  • Connects patient registrations, visits, and prescriptions

  • Patient updates via messages

  • Templatization of repeatable tasks

  • Lack of flexibility in process

OpenEyes

OpenEyes

  • Detailed views and anatomical diagram library

  • On-screen button based inputs

  • Color coding for each eye

  • Charting for tracking various eye related metrics

  • In depth patient history module

  • Lack of flexibility in process

Data Synthesis

Data Synthesis

User pain points and user profiles

User pain points and user profiles

As the software is primarily going to be running in B2B scenarios, particularly ophthalmology centers that might integrate with our existing hospital management system, we felt it would be more fitting to create user profiles around the roles they represent rather than creating personas around user behaviors. This allows us to know which users are meant to be given training for which parts of the software and also narrow down on their daily operations.

For this case study, we will be looking at the workflows and processes from the point of view of optometrists and ophthalmologists, though our system also serves medical counselors, billing staff, store personnel, and hospital administration. A single eye-related visit has many steps in the process from entering the hospital to seeing the doctor and getting a prescription. All steps can be tracked in the software to have a hospital-level overview and analyze bottlenecks in the existing procedures and protocols being followed.

Experience Map

Experience Map

Ophthalmology Experience Map (Optometrist)

Actions

Before

• Review paper patient records
• Check appointment schedule
• Prepare examination rooms
• Calibrate testing equipment

During

• Ask for medical history
• Conduct eye tests manually
• Record results on paper
• Administer dilation drops
• Document findings by hand

After

• Provide paper prescription
• Explain follow-up verbally
• Update physical logbooks
• Coordinate with other departments

Goals

Before

• Prepare for examinations
• Identify returning patients
• Ensure equipment readiness

During

• Assess eye health accurately
• Provide correct diagnosis
• Maintain efficient flow
• Track dilation timing

After

• Ensure treatment understanding
• Facilitate next dept transition
• Set follow-up schedule

Touchpoints

Before

• Paper appointment lists
• Physical patient files
• Manual equipment
• Staff verbal updates

During

• Patient interaction
• Paper examination forms
• Test equipment
• Handwritten notes
• Verbal coordination

After

• Paper prescriptions
• Verbal instructions
• Manual logbooks
• Phone calls between depts

Pain points

Before

• No digital patient history
• Cannot see previous results
• No waiting room visibility
• Manual form preparation

During

• Repetitive questioning
• Manual dilation tracking
• No high-risk alerts
• Lost paper records
• Can't track patient location

After

• No digital prescription records
• Manual follow-up scheduling
• No prescription tracking
• Poor dept coordination
• No treatment analysis

Emotions

B

😕 Concerned

D

😤 Overwhelmed

A

😔 Discouraged

Ophthalmology Experience Map (Optometrist)

Before

During

After

Action

• Review paper patient records
• Check appointment schedule
• Prepare examination rooms
• Calibrate testing equipment

• Ask for medical history
• Conduct eye tests manually
• Record results on paper
• Administer dilation drops
• Document findings by hand

• Provide paper prescription
• Explain follow-up verbally
• Update physical logbooks
• Coordinate with other departments

Goals

• Prepare for examinations
• Identify returning patients
• Ensure equipment readiness

• Assess eye health accurately
• Provide correct diagnosis
• Maintain efficient flow
• Track dilation timing

• Ensure treatment understanding
• Facilitate next dept transition
• Set follow-up schedule

Touchpoints

• Paper appointment lists
• Physical patient files
• Manual equipment
• Staff verbal updates

• Patient interaction
• Paper examination forms
• Test equipment
• Handwritten notes
• Verbal coordination

• Paper prescriptions
• Verbal instructions
• Manual logbooks
• Phone calls between depts

Pain Points

• No digital patient history
• Cannot see previous results
• No waiting room visibility
• Manual form preparation

• Repetitive questioning
• Manual dilation tracking
• No high-risk alerts
• Lost paper records
• Can't track patient location

• No digital prescription records
• Manual follow-up scheduling
• No prescription tracking
• Poor dept coordination
• No treatment analysis

😕 Concerned

😤 Overwhelmed

😔 Discouraged

Key Pain Points

🔍 No Digital Patient History



Doctors can't access past records digitally and must rely on patient memory or physical documents, leading to incomplete diagnoses and repeated testing.

⏱️ Manual Dilation Monitoring Burden



Staff must physically check and track over 100 patients in darkened rooms, creating safety risks with eye dilation timing and inefficient use of clinical resources.

📝 Handwritten Prescription Risks



Prescriptions written on paper slips or the back of billing forms risk being lost, misinterpreted, or incorrectly filled, with no central record maintained.

⚠️ No Real-Time Department Coordination

With no digital tracking between departments, patients get "lost" in the system, staff can't anticipate incoming workload, and wait times extend to 4-6 hours per visit.

🗄️ Inefficient Document Management



Physical storage of thousands of patient records creates fire hazards, wastes space, and makes retrieving past information time-consuming and often impossible.

The Impact

😤 Patient frustration from excessive waiting (4-6 hours for a single visit)

⚕ Decreased quality of care due to incomplete medical histories

⏰ Clinical staff spending 30-40% of time on administrative tasks rather than patient care

💊 Treatment errors from misinterpreted handwritten prescriptions

📊 Inability to analyze treatment effectiveness over time

Ophthalmology Experience Map (Optometrist)

Before

During

After

Action

• Review paper patient records
• Check appointment schedule
• Prepare examination rooms
• Calibrate testing equipment

• Ask for medical history
• Conduct eye tests manually
• Record results on paper
• Administer dilation drops
• Document findings by hand

• Provide paper prescription
• Explain follow-up verbally
• Update physical logbooks
• Coordinate with other departments

Goals

• Prepare for examinations
• Identify returning patients
• Ensure equipment readiness

• Assess eye health accurately
• Provide correct diagnosis
• Maintain efficient flow
• Track dilation timing

• Ensure treatment understanding
• Facilitate next dept transition
• Set follow-up schedule

Touchpoints

• Paper appointment lists
• Physical patient files
• Manual equipment
• Staff verbal updates

• Patient interaction
• Paper examination forms
• Test equipment
• Handwritten notes
• Verbal coordination

• Paper prescriptions
• Verbal instructions
• Manual logbooks
• Phone calls between depts

Pain Points

• No digital patient history
• Cannot see previous results
• No waiting room visibility
• Manual form preparation

• Repetitive questioning
• Manual dilation tracking
• No high-risk alerts
• Lost paper records
• Can't track patient location

• No digital prescription records
• Manual follow-up scheduling
• No prescription tracking
• Poor dept coordination
• No treatment analysis

😕 Concerned

😤 Overwhelmed

😔 Discouraged

Ideation

Ideation

Creating a Workflow

Creating a Workflow

After analyzing ophthalmology center challenges, we developed streamlined workflows to transform the patient journey. Our central concept was creating a real-time patient tracking system with instant access to complete medical records across all departments.

We maintained the center's established clinical processes but enhanced each step with digital capabilities—replacing paper handoffs with electronic notifications, implementing automatic alerts for time-sensitive procedures, and creating digital prescriptions. This integrated approach aimed to dramatically reduce the 4-6 hour wait times while improving clinical accuracy for the 1,000+ daily patients.

Unified Digital Records

Unified Digital Records

Create comprehensive electronic health records accessible across
all departments

Create comprehensive electronic health records accessible across all departments

Create comprehensive electronic health records accessible across
all departments

Patient Flow Tracking

Patient Flow Tracking

Implement real-time visibility into patient location and status throughout their journey

Implement real-time visibility into patient location and status throughout their journey

Implement real-time visibility into patient location and status throughout their journey

Automated Alerts

Automated Alerts

Digital timers and notifications for time-sensitive procedures like eye dilation

Digital timers and notifications for time-sensitive procedures like eye dilation

Digital timers and notifications for time-sensitive procedures like eye dilation

Digital Prescriptions

Digital Prescriptions

Electronic prescription management for improved accuracy and treatment tracking

Electronic prescription management for improved accuracy and treatment tracking

Electronic prescription management for improved accuracy and treatment tracking

Interdepartmental Comms.

Interdepartmental Comms.

Interdepartment Comms.

Seamless information sharing between all hospital departments to reduce wait times

Seamless information sharing between all hospital departments to reduce wait times

Seamless information sharing between all hospital departments to reduce wait times

Ideation

Ideation

Early Wireframing

Early Wireframing

The following sketches are a part of the process of the entire ophthalmology management feature set. These designs are a representation of the possible features, focusing on the primary functionality that we want to cover—from patient registration and tracking to digital prescription management and interdepartmental communication.

Due to strict timelines, research was lightweight. We spoke with key stakeholders (doctors and admins) and reviewed patient flow pain points, which shaped initial wireframes.



The main objective while designing the wire frame was that each and every section of a page should be easily accessible via the keyboard. Often times the ophthalmologists and optometrists would have their at least one hand occupied while conducting tests, making it difficult for them to use both mouse AND keyboard.

To achieve this objective, we focused on presenting the input options to the user the second the focus shifts to an input field. This would allow the user to quickly choose an option based on their previously filled in details.

Prototype + Test

Prototype + Test

User Feedback

User Feedback

To capture authentic feedback, we visited the client's ophthalmology center to gain a proper understanding of their real-world operations versus our proposed solution. The objective was to gather input from all the relevant staff members who would be interacting with the software—from optometrists and ophthalmologists to administrative personnel. By simulating real-world scenarios with them, we could provide a more accurate picture of the product in development and ensure it would seamlessly integrate into their daily workflows.

Most of the suggestions originated from their real world utilization and their existing processes that largely comprise of data entry on paper. This also gave us the opportunity to gauge how receptive staff members were to the proposed solutions. Their feedback primarily involved the processes in the software that did not fully capture information that was recorded in their physical documents, or corrections to terminology and sequence of events.



One of our biggest challenges was integrating the eye examination interface. Optometrists work with standardized criteria and values, so we initially proposed a mixed approach combining both text and mouse-based inputs for data entry.

This particular section required extensive iteration and feedback cycles. The primary point of contention became the excessive amount of information displayed on screen, including the patient information header section. While the patient information section functioned well across other workflow pages, the examinations interface felt extremely cluttered and overwhelming.

To address this issue, we redesigned the patient information header to present data more efficiently without overloading users while still maintaining access to all necessary patient details. The refined version can be seen in the final screen designs, where we achieved a cleaner interface that better supports the clinical examination workflow.

Challenges

Challenges

In an ophthalmology center, observing medical professionals during actual patient care proved challenging due to patient confidentiality, safety regulations, and the discomfort patients might experience with third parties present during examinations. We relied on post-consultation feedback from optometrists and ophthalmologists, as well as simulated real-world scenarios to understand their workflows.

During scenario testing, staff members would occasionally skip steps to expedite the process. We had to encourage them to treat these simulations as genuine patient interactions to capture accurate workflow requirements.

As the project progressed, the number of stakeholders on the client side continued to grow, leading to significant scope creep throughout development. Stakeholder management became crucial for project success and timely delivery. While it was challenging, we were able to manage scope creep as much as possible without disregarding genuine feedback from core users. With an increasing number of voices providing input, we had to carefully balance broader organizational requests with the essential needs identified by the primary users who would interact with the system daily.

Launch

Launch

Final Screens

Final Screens

The screens showcased below are some of the final screens that were implemented in the final application. The design system utilized was the existing design system for our web application, extended to handle some use cases for different kinds of input interactions such as mouse, and hover effects.

Reflection

Reflection

Outcomes

Outcomes

At the time of writing, the web platform with ophthalmology features has been in the market since January 2025. Some of the main impacts include:


  • Patient wait times reduced from an average of 3.7 hours to 2.5 hours, with wait times trending to go lower.

  • Communication between departments is instantaneous with real time updates to all users.

  • Patient documentation is now available in one spot, making the overall claim filing process simpler for TPA/Claims and settlement staff.

Key Takeaways

Key Takeaways

Providing small modifications throughout the entire process in a hospital led to significant wait time reductions without specifically targeting them.

  • Deep operational context (like typical order volumes) informed better interface decisions than user preferences alone.

  • Users are initially reluctant to change in workflows until it is presented to them to use in their typical setting.

  • Technical solutions can only resolve a portion of the problem, but processes at their core need to be tweaked to achieve a desirable outcome.

  • The next step to streamline the overall workflow is to allow patient to be connected with the software via a patient portal.


Given only 3 months, I learned how to balance speed with stakeholder alignment. In the future, I’d introduce lightweight usability testing earlier.

Ophthalmology Management

Creating a digital transformation for eye care management

Role

Sr Product Designer
Front End Developer

Duration

2 Quarters

1 Quarter

Client

Internal Tool

Internal Project

Ophthalmology Management

Creating a digital transformation for eye care management

Role

Sr Product Designer
Front End Developer

Duration

1 Quarter

Client

Internal Project

Let's build what matters.

Together.

Let's build what matters.

Together.

Let's build what matters.

Together.

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